Improve your pricing and revenue: adjust how you use your resources and set prices based on expected event interest. Boost hotel occupancy predictions: fill more rooms and get higher rates by tailoring offerings to local events. Create a targeted marketing plan for events: align your campaigns with upcoming events for better reach, engagement, and return on investment. Optimize staffing levels: make staffing decisions based on actual and expected demand from events. Enhance demand forecasting models: refine the accuracy and usefulness of your predictions using event data. Manage inventory strategically: ensure optimal stock levels, minimize holding costs, and maximize sales opportunities.