Shaped can power many personalization features, such as: Frequently bought together: Recommend items that people often buy together. Enhance search results: Make search results more relevant and accurate. Trending news: Show popular articles that match what users are interested in. Feeds: Personalize social media, news, or product feeds to show each person what matters most to them. 'For You' Pages: Create personalized landing pages based on what users like. Top picks for you: Offer custom recommendations of the best items or content for users. Conquer the cold-start: Personalize experiences for new users even with limited data. Improve recommendation accuracy: Make recommendations more accurate to keep users happier.