Managers can use Pillar to work more efficiently and team up with the creators they represent. They can access creator accounts, curate content, and assign tasks. Pillar's auto-refreshing media kits also help managers secure brand deals more effectively. Creators can use Pillar to market their digital products and make the most of their online presence. They can build a personalized link-in-bio store and benefit from AI-powered checkout for a smooth and secure buying process. Plus, Pillar offers analytics to help creators understand their audience.