Lytics is the leading customer data platform (CDP) that easily connects with your marketing and advertising tools. It's incredibly secure and adaptable, letting big businesses crea..
Lytics is the leading customer data platform (CDP) that easily connects with your marketing and advertising tools. It's incredibly secure and adaptable, letting big businesses create truly personalized experiences for their customers.
How to use
Lytics offers a flexible and modular Customer Data Platform (CDP) that lets you manage, combine, enrich, and put all your customer information to good use. With Lytics, you can build integrated customer profiles, personalize your marketing campaigns, optimize your ad spending, and make smarter, data-driven decisions.
Useful cases
Creating personalized web experiences; building targeted audience segments; suggesting products for e-commerce; sending personalized email recommendations; and making your advertising budget more effective.
Core features
Personalizing and segmenting audiences; enriching and unifying data; flexible deployment options; managing all your customer data; optimizing advertising campaigns; and innovative generative AI features.
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