If you are new to selling products on Amazon, you may have come across terms such as ASIN and UPC. These are product identifiers used by Amazon for their online marketplace. But what exactly are ASIN and UPC, and what is their relationship? In this guide, I'm going to explain the same.
Amazon Standard Identifier Numbers (ASIN)
ASIN stands for Amazon Standard Identifier Number, and it is a 10 digit alphanumeric code that Amazon assigns to every product on its platform. ASINs are the backbone of Amazon's product catalog, as they help customers find and compare products, and sellers manage their inventory and sales.
Significance Of ASIN Code On Amazon
- The sense of the unique ASIN code given to each product listed on Amazon cannot be overstated. Every item has its own unique code, underscoring that no two products on the huge Amazon marketplace have the similar identifier. This distinction is significant, as it allows Amazon to maintain control, manage its expansive product catalog, and group similar products.
- When it comes to product variations such as different sizes or colors, each variant receives its own ASIN. This makes sure accurate product representation and improves the customer's shopping experience.
- Likewise, ASINs aren't bound to a specific region; they function as a global identifier. This global reach facilitates seamless international business operations on Amazon, broadening the marketplace's scope and impact.
- Lastly, ASINs play a pivotal role in search and discovery. When customers search for a product, the ASIN associated with their search terms directs them to the correct listing. This streamlines the buying process, making it easier for customers to discover and purchase products that suit their needs.
Conclusion — Final Words!
- In essence, the symbiotic relationship between unique Amazon Standard Identification Numbers (ASIN) and Universal Product Codes (UPC) is fundamental to Amazon's successful product catalog management. ASINs play a pivotal role in product distinction, search, and discovery, enhancing the buyer's journey on the platform. In parallel, UPCs facilitate product creation, matching, barcode scanning, and ensure product authenticity. When introducing new products, Amazon uses the provided UPC to create a unique ASIN, streamlining the shopping experience for customers.
